This year’s theme is "Corporate Charity and Public Welfare Innovation", recognizing the five aspects of corporate management, employee care, environmental friendliness, community care, and customer impact in establishing a sustainable and social friendly business model. The Award is established in order to bring to public attention select corporations and individuals that have contributed to public welfare fields such as helping the elderly, helping the disabled, saving the orphans, providing disaster relief, helping the poor, helping schools, helping doctors, and supporting culture, art, and environmental protection.